There’s a distinct energy that pulses through the IPL every season, one that transcends the boundaries of cricket. The league’s allure is not only in the thrilling contests on the pitch but also in the way its franchises have become marketing juggernauts, each cultivating an empire of loyalty, visibility, and commercial clout. As the IPL’s brand value reaches unprecedented heights in 2025, the competition for supremacy is as fierce in the boardroom as it is on the field. Which team, then, stands atop this financial summit? Here’s an in-depth look at the IPL 2025 franchise brand value rankings and what sets each apart in this billion-dollar league.

IPL’s brand machine making it a cash rich league

Indian Premier League has evolved into a global benchmark for sports branding and commercial success. In 2025, the IPL’s business value soared to $18.5 billion, a 12.9% increase from the previous year, while its standalone brand value touched $3.9 billion. This surge is fuelled by a dynamic blend of sport, entertainment, and relentless innovation. New sponsorship deals, record-breaking viewership, and digital engagement strategies have made the IPL a model for leagues worldwide.

Here are the 2025 franchise brand value rankings:

1. Royal Challengers Bengaluru

RCB’s ascent to the top of the brand value rankings is the story of the season. Their long-awaited maiden IPL title in 2025, coupled with a strategic leadership shift—Rajat Patidar as captain and Virat Kohli as a star batter has galvanized their already fervent fanbase. This breakthrough, along with bold marketing and high-profile sponsors, has propelled RCB to a brand valuation of $269 million. Their red and gold colours, digital engagement, and merchandise sales have set new standards for the league.

2. Mumbai Indians

Mumbai Indians, with a brand value of $242 million, remain a benchmark for consistency and commercial success. Despite a few less successful seasons, MI’s five IPL titles and immense fan following keep their brand robust. This year, the franchise refreshed its leadership, appointing Mahela Jayawardene as head coach and Hardik Pandya as captain, blending stability with innovation. Their blue and gold identity and “One Family” ethos continue to resonate with fans and sponsors alike.

3. Chennai Super Kings

Chennai Super Kings, valued at $235 million, exemplify legacy and emotional connection. Their iconic yellow jerseys and the enduring charisma of MS Dhoni have built a cult-like following. While CSK’s on-field performance dipped this season, their brand remains a benchmark for stability and fan loyalty. The “Thala” effect ensures CSK’s place among the league’s elite, even as they transition into a new era.

4. Kolkata Knight Riders

Kolkata Knight Riders, with a brand value of $227 million, continue to blend cricketing success with Bollywood glamour. Their third IPL title in 2024 under the leadership of Shreyas Iyer have fueled their rise. Co-owner Shah Rukh Khan’s star power, along with their purple and gold branding, keeps KKR at the forefront of fan engagement and commercial partnerships.

5. Sunrisers Hyderabad

Sunrisers Hyderabad saw their brand value jump to $154 million after a thrilling run to the 2024 finals. Standout performances from Travis Head and Abhishek Sharma, combined with a reputation for nurturing young talent, have accelerated their commercial growth. SRH’s orange branding and loyal supporters signal a franchise on the rise.

6. Delhi Capitals

Delhi Capitals, with a brand value of $152 million, are building steadily on the back of emerging stars and consistent fan engagement. Their blue and red colours and metropolitan appeal attract a diverse following, while their focus on youth and potential keeps their commercial prospects bright.

7. Rajasthan Royals

Rajasthan Royals, valued at $141 million, continue to grow despite not winning the IPL since 2008. Their focus on developing young Indian players and their distinctive pink branding appeal to fans who appreciate underdog stories and innovation.

8. Gujarat Titans

Gujarat Titans, with a brand value of $110 million, have seen modest brand growth despite early on-field success, including a title win in their debut season. Their blue and gold identity and strong foundation suggest significant future potential.

9. Punjab Kings

Punjab Kings, at $109 million, recorded the highest year-on-year growth at nearly 40%. A runner-up finish, new leadership under Ricky Ponting, and aggressive player acquisitions with Iyer as the current skipper have energized their brand. Their red and silver colours and innovative digital campaigns are helping redefine their identity.

10. Lucknow Super Giants

Lucknow Super Giants round out the list at $104 million, but with over 34% growth in brand value, they are quickly climbing the ranks. Focused on playoff contention and building a strong regional identity, LSG’s blue and orange branding is laying the groundwork for future expansion.

IPL teams have mastered merchandising, turning jerseys and memorabilia into badges of identity for millions. Celebrity ownership, most notably SRK’s involvement with KKR, adds a layer of glamour, while digital influencers and social media campaigns keep the conversation alive year-round. Iconic campaigns like “Yeh Hai India ka Tyohar” and “#GameBanayegaName” have become part of the IPL’s cultural fabric, fostering a sense of community and national pride.