Samira Vishwas
Tezzbuzz|25-07-2025
IPL: The popularity of the Indian Premier League (IPL) is increasing every year and at the same time the brand value of teams is also touching new heights. According to the brand value report of the year 2025, a new team has now become the most expensive franchise of IPL. It has created history by leaving behind big teams like Chennai Super Kings (CSK) and Mumbai Indians (Mi). So let us tell you who is this team… ..
Royal Challengers Bangalore (RCB) have created history in IPL 2025. According to the latest report released by HOLIHAN LOKEY, RCB has now become the most expensive franchise of the IPL with a brand value of $ 269 million (about ₹ 2,240 crore). This figure has overtaken the teams Mumbai Indians (Mi) and Chennai Super Kings (CSK) so far.
There are many important reasons behind this major jump of RCB. The first and biggest reason is the team to win the first IPL title. In 2025, RCB performed brilliantly and captured the trophy for the first time. This directly affected the team’s brand value. In addition, the final match received 578 million views, which has become the most seen IPL match ever.
RCB’s presence of star players, brand partnerships and brilliant marketing strategy also strengthened the value on social media. The team has done wonders not only on the field but also in branding and digital engagement.
According to this report, the total value of the IPL has reached $ 18.5 billion, which is 12.9% higher than the previous year.
This success of RCB shows that IPL has now become a huge brand and business model, not just a game. Both victory on the field and holding the digital world help to take the franchise to the heights. RCB has emerged as the real champion of IPL 2025, winning both areas.