
Sanjeev Kumar
khelja|29-12-2025
The Indian Premier League (IPL) has become a giant in the world sports business. According to recent valuation reports, the total brand value of IPL has now reached approximately Rs 1.52 lakh crore, making it the second most valuable sports league in the world. This achievement has been achieved due to media rights, sponsorship and fan base. (PHOTO CREDIT- GETTY)




