T20 World Cup 2026 Broke Viewership Records

Jay Shah further addressed the viewership benchmarks that were set by this T20 World Cup.

According to the ICC Chairman, the competition established new audience milestones across platforms and became one of the most-watched cricket tournaments in history.

"In terms of viewership, the World Cup shattered every record. First time in history, we recorded 7.2 million concurrent views, while overall viewership also broke all previous records. That is why this World Cup proved to be extremely significant."

India's historic title defence, combined with unprecedented audience engagement, ensured that the 2026 edition left a lasting mark on international cricket despite the controversies that preceded the tournament.